Functional New Products

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This new beverage offers the brewed taste of coffee, but it is blended with functional mushrooms, probiotics and prebiotics, making it easier to digest than traditional coffee.

Goldthread Tonics are crafted by founder and formulator, William Siff – a clinical herbalist, ethnobotanist and licensed acupuncturist – with a mission to inspire people to drink more plants.

Zhou Nutrition, makers of high-quality, lab-verified supplements for holistic wellness, is launching the initial varieties in its new line of Zhou Nutrition Gummies. These three natural flavors support a variety of wellness needs, including digestion, immunity, bone strength, and eye health.

Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category. 

New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.

Nutiva, pioneer of organic plant-based food, supplements and body care products that nurture vitality, debuted a new line of Organic Avocado Oils. Available in three varieties – Organic 100% Pure Avocado Oil, Organic MCT Oil Blend Avocado Oil and Organic Extra Virgin Avocado Oil – the new products are available in 12oz pouches and are easy to incorporate into recipes.

Specifically formulated with no licorice, to be safe for pregnancy and kids, this tea is USDA certified 100% Organic, and harnesses a mindful blend of organic herbs known to soothe raw throats.

With a goal of helping consumers feel their best and live healthy lives, MegaFood®, maker of premium supplements with real food from trusted farm partners, plus added nutrients, announces the launch of two new additions to its line of doctor-formulated products, both of which support a range of health benefits.

New Chapter introduced its One Daily Multiherbal line. New Chapter’s One Daily Multiherbal is a daily dose of the most natural and essential healthy, healing herbs to help optimize your wellness regimen.