Functional New Products

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The appetite management properties of Amarasate are backed by science. Developed by New Zealand's Plant & Food Research institute over a six-year project, the extract was found to be the most effective compound (out of more than 900 plants screened) to trigger 'the bitter brake' – an evolutionary response whereby bitter compounds trigger a 'stop eating' signal in the brain.

Rational Foods just released its nutrient-packed Achieve® food pouches. Created by Sean Daly, a chef and director of food innovation and Dr. Jonathan Thompson, a bariatric surgeon and Daly's longtime friend, Achieve® food pouches offer an alternative to sweet, powdered shakes for meal replacement nutrition.

EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

With aches and pains on the rise, many Americans are looking to incorporate inexpensive and accessible ingredients into their diets that may alleviate some of these problems or prevent these pains from starting at all.

Like the other CELSIUS HEAT flavors, Jack’d and Orangesicle are thermogenic pre-workout drinks which feature the company’s proprietary MetaPlus formula, along with 2,000mg of L-citrulline and 300 mg of caffeine in each 16-ounce can. 

With a new set of ingredients also comes a new look. Colorful, bold packaging to brighten up a snacking routine and a window panel for a sneak peek at the bar itself makes the change fun and ingredient-forward. An overall upgrade for Health Warrior, the new Organic Pumpkin Seed Bar packs a punch.

The snack is 100% organic and made with 10g of protein per serving.

Hail Merry enables consumers the freedom to satisfy their sweet-tooth with treats that are made using innovative techniques to protect the nutritional-potency of the clean and organic ingredients. This process allows consumers to dive into indulgent-bliss as they embrace the luxurious textures and rich flavors of the Protein Bar Bites. The new Protein Bar Bites are made with the brand's signature creamy almond butter base, packed with innovative sunflower protein and organic shelled hemp seeds, resulting in 10 grams of plant-protein and 18 grams of heart-healthy good fat in every bar.

Increasingly, studies show CBD - the non-psychoactive naturally occurring cannabinoid found in the hemp plant - to have strong health benefits, including helping the body maintain homeostasis, relieve pain, help with anxiety and more.

Voke’s convenient tin fits easily into pockets or purses and works for three hours of smooth energy and mental acuity after consuming just one tab. This magical tablet is great for waking up in the morning, getting through long afternoons at work, long commutes, road trips, air travel or staying strong through a workout. The company suggests taking Voke® before important meetings or public speaking engagements for heightened mental focus and increased energy.