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While North America and Europe are currently the major markets for wellness foods and beverages, the trend is global, with Asia-Pacific likely to become the fastest growing market.

The brand successfully launched its line of ice cream earlier this year and this is the first of many novelty product line expansions.

Many beverages today contain ingredients aimed at helping consumers address a number of issues, from the need for an energy boost to improving cognitive function and even aiding sleep and relaxation.

The shrimp are dry rubbed with herbs and spices instead of being marinated in a heavy sauce, allowing the quality of shrimp to shine through and maintain its texture. The shrimp is a 31-40 count that is peeled, deveined, with the tail removed.

Single-serve cup flavors include reduced-fat plain, vanilla bean, strawberry, and blueberry and serve as the ideal grab-n-go breakfast or snack for the busy, health-conscious eater.

Periodically, Smithfield Foods engages in sessions called Smithfield Innovation Labs, in which chefs are invited to experiment with the company's products in order to generate innovative approaches for product application.

The new product line combines Old El Paso’s strong presence in the Mexican food category with the growing popularity of shredded cheese.  

The steadily growing demand for whole grains has continued unabated due to the well-established role of whole grains in improving diet and health.

Each year, more than 50 Whole Foods Market team members including local foragers, regional and global buyers and culinary experts thoughtfully compile the report based on decades of experience and expertise in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.