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Datassential Reveals Deeper Trends to Amp Up the Appeal of ‘Healthy’

MenuTrends database reveals operator trends for menu-ing healthy labels, to better engage consumers looking to refresh their eating habits
Emily Murawski
January 20, 2021

Coming out of the holidays can be stressful enough, but 2020 brought on new anxieties with the COVID-19 pandemic; in fact, Datassential found that more than one-quarter of consumers increased comfort eating after initial shelter-in-place restrictions began.


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7-ElevenTriton
HITTING THE SHELVES

New Products Showcasing Sugar-Free Foods, Drinks

A survey of January 2021 launches including coconut milk caramels, ready to drink beverages and a zero sugar vodka
January 20, 2021

A survey of January 2021 launches including coconut milk caramels, ready to drink beverages and a zero sugar vodka.


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Tyson Instant Pot Kit

Tyson Brand Fresh Meal Shortcuts

As more families look for meal inspiration, new innovations provide a made from scratch taste with minimal prep
January 19, 2021
New flavors of Tyson Instant Pot Kits, Tyson Instant Pot Seasoned Proteins and Tyson Oven Ready Family Size Kits aim to ease the burden and cooking fatigue.
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BangSauce
HITTING THE SHELVES

New Products Showcasing Hot & Spicy Flavors

A survey of January 2021 launches including salsas, sauces, snacks and beverages
January 19, 2021

Last October saw New York City’s indie pop band, AJR, turn one of its 2020 hit songs into a sauce. AJR partnered with Small Axe Peppers, a mission-based hot sauce company also based in New York, to create BANG!, which features a medley of locally-sourced peppers from more than 30 community gardens throughout the Bronx and Queens.


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Alternative Milk Labeling Leads to Legal Lashings

With the rise of plant-based milk, the dairy industry wants the federal government to restrict use of the “milk” label
Kathleen Ryan, JD
January 18, 2021
Americans are drinking less milk. Milk consumption has dropped by 40% since 1975 and the trend is accelerating as more people embrace plant-based milk alternatives such as oat, almond, rice, and coconut milk. According to the USDA annual milk consumption data, in 2018, the average person in the US consumed 146lb (17 gallons) of milk, down from 247lb (almost 29 gallons) in 1975.
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Kashi GO Keto-Friendly Cereal

Kashi GO Keto-Friendly Cereal

Sweetened with allulose and monk fruit, this cereal targets consumers following a keto diet or for those simply looking to reduce sugar and carbohydrate intake
January 18, 2021
Kashi, a pioneer in natural foods, launched Kashi GO Keto-Friendly Cereal — the brand's first keto-friendly offering. Made with 12g of plant-based protein and one gram of sugar, consumers can enjoy the delicious grain-free cereals without guilt.
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SoleyMango_900

Solely Organic Whole Fruit Gummies

New real fruit innovation is made with three or fewer ingredients and fortified with Vitamin C
January 15, 2021
Solely, an organic fruit jerky and dried fruit brand, launched Organic Whole Fruit Gummies exclusively at Whole Foods Market locations nationwide. The Solely Organic Whole Fruit Gummies contain only two or three ingredients, real whole fruit, Vitamin C, and nothing else. Each pouch contains 0.7oz of fruit and contains 60-70 calories.
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MightySesame_HarissaTahini_900

Mighty Sesame Harissa Tahini

The company makes the tahini from Ethiopian sesame seeds and packages it in shake-and-squeeze bottles for convenience
January 14, 2021
The company makes the tahini from Ethiopian sesame seeds and packages it in shake-and-squeeze bottles for convenience. The new variety contains a blend of 100% natural harissa spices for a distinctively aromatic, roasted-chile pepper flavor profile with a kick.
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ModernMilk_2021_900

Modern Meat Inc. Dairy Alternatives

New alternative milk line includes Oat M*lk, Almond M*lk and Barista Edition Alternative M*lk
January 13, 2021
Modern Meat Inc., a plant-based meat manufacturer, announced the launch of its dairy alternative milk line featuring an Oat M*lk, Almond M*lk and Barista Edition Alternative M*lk. The ingredients used in the milks are all natural, vegan, and GMO free.
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SOI_20_900

You’ve Made A Product. Now Make History!

Prepared Foods’ Spirit of Innovation Awards nominations now open through March 31! Free to submit!
January 13, 2021
In a world of accolades, there’s nothing quite like Prepared Foods’ annual Spirit of Innovation (SOI) Awards. Since 2003, these awards have stood out for the unique way that they honor the hard-working people behind new products.
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