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2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 18, 2020

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.


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Kellogg’s Raisin Bran Toasted Oats & Honey Cereal

With whole-grain oats in each spoonful, every serving is a good source of fiber and delivers essential nutrients like iron
December 17, 2020
New Kellogg’s Raisin Bran Toasted Oats and Honey features tradiitonal Kellogg’s Raisin Bran ingredients like hearty bran flakes and juicy raisins, paired with crisp, whole-grain toasted oats and a touch of real honey.
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2021 Predictions: BOTANICALS

Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population
Kerry Hughes
Kerry Hughes
December 17, 2020

Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.


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DOLE FreshTakes Ready-To-Eat Bowl Salads in New Varieties

Dole’s single-serve, ready-to-eat bowl salads combine clean-label ingredients and Dole’s signature dressings and toppings
December 16, 2020
Dole Fresh Vegetables enhanced its popular line of DOLE® FreshTakes™ Bowl Salads with three on-trend new flavors and proprietary new packaging that allows salad lovers to mix Dole fresh lettuces, toppings and dressings in the same bowl without spilling.
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Nature's Path Grain Free Hot Cereal

Each grain free hot cereal is rich in ALA Omega-3s
December 14, 2020
Nature's Path launched its first grain free hot cereals to inspire everyday breakfast. The two nutty, protein-rich hot cereals, Maple Almond Crunch and Cinnamon Apple Crisp, blend plant-based watermelon seed protein with nutrient-dense, healthy fats to jumpstart the day.
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Marquee Brands, Mediacast Launch Martha Stewart Kitchen

New retail brand of food products from Martha Stewart to have a limited offering of products in late 2020, full launch set for Spring 2021
December 11, 2020
Marquee Brands LLC and Mediacast Holdings announced the initial launch of Martha Stewart Kitchen (MSK), a new retail brand of frozen and prepared food products from Martha Stewart, which are being brought to the market by the newly formed MSK Foods LLC.
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Better Than Milk Organic Beverage

New milk alternative beverage is available in five flavors
December 10, 2020
Better Than Milk® Organic Beverage made its national debut in time for holidays and New Year. Better Than Milk, a plant-based milk alternative brand, is made with simple, high quality clean ingredients and is environmentally consciously packaged.  
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