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DropOut Companies has tapped Poppi co-founder Stephen Ellsworth to support brand building and product innovation across its fast-growing portfolio. The Nashville-based startup is gaining traction with launches like JAMS PB&J and plans multiple category-disrupting rollouts through 2025 and 2026.

Jones Soda Co. has added experienced industry leaders as COO and CMO, bringing deep expertise in brand building, innovation and digital marketing. With its credit facility increased to $10 million, the company aims to build on recent sales spikes driven by high-profile collaborations.

After two decades across global markets, the author outlines a simple but powerful framework—Consumer, Business, Technology—that keeps innovation grounded in human needs while driving measurable growth. Examples from Pringles, Cheez-It and sustainable packaging show how cross-functional collaboration turns this model into real-world impact.

PepsiCo is positioning its 2026 growth strategy around an expanded innovation agenda and a major SKU rationalization effort aimed at improving competitiveness and speed to market. The company plans to reinvest savings from cost reductions and SKU cuts into innovation, cleaner ingredient profiles and increased marketing support.

Anheuser-Busch plans to acquire 85% of BeatBox in a deal valued at up to $490 million, with an option for full ownership after five years. The bold, fruit-forward RTD brand will expand A-B’s Beyond Beer lineup pending regulatory approval and an expected 2026 closing.

Mars has secured all required approvals for its acquisition of Kellanova, positioning the companies to close the deal next week. The combined snacking business is expected to generate about $36 billion in annual revenue across nine billion-dollar brands.

Ripple Foods has raised $17 million to accelerate growth across its high-protein, allergen-free plant-based milks and shakes, while welcoming industry veteran Becky O’Grady as CEO. The investment will fuel new organic product launches, broader retail and foodservice reach, and continued leadership in clean-label nutrition.

The National Restaurant Association’s 2026 What's Hot report reveals a menu landscape driven by comfort, flavor escapism and cost-conscious choices. From smash burgers to global homestyle dishes, operators are blending nostalgia and innovation to meet evolving diner expectations.

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

San Francisco has filed a lawsuit against leading food manufacturers, alleging deceptive practices and public health harms tied to ultra-processed foods. The action signals increased attention to processing methods and ingredient strategies that may influence future expectations for product developers.