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Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning.

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation. 

Bumpin Blends was created in 2019 by Lisa Mastela, a registered dietitian, while on maternity leave searching for a fast, mess-free way to make superfood smoothies at home. 

Koia Elite launched in the functional beverage set of Whole Foods Markets nationwide in 12oz bottles in two classic flavors: Vanilla and Chocolate. 

Moosa’s all-natural fruit blends are packed with energy, vitamins, and antioxidants. With no preservatives, added sugars, herbs, caffeine, or additives, it's created using regenerative farming practices that restores soil health and promotes biodiversity

Flavors include Dark Chocolate, Vanilla Bean, and Mixed Berry. Each contain 20g of plant protein per serving, responding to one of the company's most frequent consumer requests. 

Made with flavors and colors from only natural sources, each bottle contains over 700mg of electrolytes, a blend of B-complex vitamins and a gentle boost of green coffee extract.

Certain tea products, including tea bags and bottled tea, can now display the "healthy" claim on packaging, provided they contain less than five calories per 12fl-oz serving.

The Performance Protein Shake is for fitness enthusiasts whether they're on-the-go, recovering from a workout or looking for help in hitting their daily protein goal.