Alex Cooper, entrepreneur, host of the podcast Call Her Daddy, and founder of The Unwell Network, is ushering in a new era of hydration with the launch of Unwell Hydration.

The authentic new beverage line was designed by women for everyone, because according to the company's marketing materials, wellness isn't about striving for perfection 24/7. It's about making the most of every moment and embracing the chaos along the way.

Available in three flavors - Strawberry, Mango Citrus and Orange Hibiscus - Unwell Hydration is designed to fit a range of moods and vibes, serving up rapid hydration and focus. Made with flavors and colors from only natural sources, each bottle contains over 700mg of electrolytes, a blend of B-complex vitamins and a gentle boost of green coffee extract.

Unwell Hydration will be available exclusively at Target stores nationwide and on Target.com, for a suggested retail price of $2.49 per 16.9fl-oz bottle and $14.99 for an 8 pack (prices may vary by store). Unwell Hydration will expand to additional retailers across the US throughout 2025.