Supplements

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New functional drinks and supplements introduced to the Better For You segment in June 2018.

The appetite management properties of Amarasate are backed by science. Developed by New Zealand's Plant & Food Research institute over a six-year project, the extract was found to be the most effective compound (out of more than 900 plants screened) to trigger 'the bitter brake' – an evolutionary response whereby bitter compounds trigger a 'stop eating' signal in the brain.

EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

There are a number of significant changes to nutrients on the Nutrition and Supplement Facts labels, which will go into effect starting January 1, 2020, for larger food and supplement manufacturers. The FDA has added choline as voluntary nutrient on the Nutrient Facts Label, with a DV of 550 mg. Choline was not allowed on the Nutrition Facts panel under past regulations. 

Increasingly, studies show CBD - the non-psychoactive naturally occurring cannabinoid found in the hemp plant - to have strong health benefits, including helping the body maintain homeostasis, relieve pain, help with anxiety and more.

Voke’s convenient tin fits easily into pockets or purses and works for three hours of smooth energy and mental acuity after consuming just one tab. This magical tablet is great for waking up in the morning, getting through long afternoons at work, long commutes, road trips, air travel or staying strong through a workout. The company suggests taking Voke® before important meetings or public speaking engagements for heightened mental focus and increased energy. 

In January 2018, Level Brands and Isodiol signed a license agreement, to work together to develop consumer products for kathy ireland® Health & Wellness, a licensor to Level Brands; products under the Chef Andre Carthen and Nicholas Walker brands, also licensors to Level Brands; as well as products for Level Brands subsidiary I’M1, the company’s lifestyle brand for millennial men. The license agreement is valued at $32 million.

The latest addition to the Vicks ZzzQuil product line provides consumers access to another non-habit forming sleep-aid with an optimal level of melatonin so you can fall asleep naturally and wake with no next day grogginess. Vicks ZzzQuil PURE Zzzs Melatonin Gummies contain a unique botanical blend of lavender, chamomile, valerian root and lemon balm.

RiaGev is a unique combination of two molecules that offers greater benefits than either can deliver on its own. Bioenergy Life Science use a distinct, proprietary formulation to manufacture this specialty ingredient.

Coromega Max Liquid Protein is different from protein powders and amino acid liquids because it’s crafted with a powerful combination of high-quality whey protein that’s emulsified with Coromega’s signature technology for better protein absorption and taste, plus emulsified MCT oil to help repair muscle and aid in post-workout replenishment and recovery.