Prepared Foods The Year Ahead

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The campaign against ultra-processed foods continues to gain momentum, but the term itself remains scientifically and legally undefined. As regulators consider formal definitions and consumers grow increasingly wary of processing, food manufacturers must navigate a complex landscape where perception, nutrition science and policy do not always align.

A new survey from the International Food Information Council found that consumers are actively engaging with nutrition information and prefer front-of-package labels that provide a balanced view of food and beverage products. The findings come as policymakers continue evaluating front-of-package labeling approaches and suggest shoppers want information about both nutrients to limit and nutrients to encourage when making purchasing decisions.

In an insightful interview at the Culinary Institute of America, Chef Hinnerk Von Bargen challenges the negative perception of "ultra-processed foods." He highlights the importance of multi-step processing through examples like sourdough and tofu, emphasizing that these practices enrich our culinary culture and nutrition.

As keynote speaker at NJ FoodTech 2026, BlueNalu Founder, President & CEO Lou Cooperhouse will explore how food companies can build durable value propositions in an increasingly competitive marketplace. In an interview with Prepared Foods, Cooperhouse said today's investors prioritize operational discipline, scalability and profitability, while long-term success depends on treating the company—not just the product—as the value proposition.

Circana’s 2025 New Product Pacesetters report found the year’s top food, beverage and nonfood CPG launches generated a combined $6.2 billion in first-year sales. The research points to experience-led innovation, AI-driven discovery and social commerce as key forces shaping how consumers find and engage with new products.

Circana’s expanded Purchase to Consumption solution connects receipt-level purchase data with consumption behaviors from the same consumers, offering deeper visibility into food and beverage occasions. Early findings reveal opportunities for retailers and CPG brands to better capture at-home dinner spending and refine targeted growth strategies.

Whole Foods Market plans to expand its smaller-format Daily Shop concept into Boston, Chicago and Philadelphia over the next two years. The streamlined stores are designed to offer curated assortments, grab-and-go options and faster shopping experiences tailored to dense urban neighborhoods.

Leadership expert Alain Hunkins will share practical strategies for building stronger teams through authentic connection, clearer communication and better collaboration. The session will provide attendees with actionable leadership tools designed to improve engagement, reduce silos and support talent development.

Every so often, we “come full circle” on industry issues. Consider dietary perspectives on fat. In the early days of the dairy industry, we embraced fat. Whole milk was the gold standard. Fast-forward to the 1980s, and the industry was spellbound by the notion of nonfat everything. 

From cottage cheese comebacks and dill pickle protein crackers to yuzu seltzers and tikka masala sauces, Kroger sees bold, functional flavor leading the cart. In 2026, shoppers will seek premium experiences at value prices across snacks, meals and beverages.