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Developing Better Snack and Candy Products

Research and industry trends to help you reduce costs in formulation

By Malcolm Lowe
August 23, 2013

And now we come to the conversation all of us must endure at some point in our lives: salty or sweet? Some deviants have skirted the issue by claiming they prefer sweet and salty. No! This is entirely unacceptable! Or! Or! Or!

No need to dally, I know my preference. Salty! Salt of the Earth! There is no alternative! Wait, something just occurred to me. I know you're all food scientists, but pass this little nugget on to your marketing departments: Salt-ernative. C'mon! It's great. Low-sodium ingredients for us snack lovers. Holy goodness! Sweets have their lows and lesses. How about something catchy for the low-sodium crowd?

I don't know why I'm expounding on this topic. I want full salt. The regular, delicious amount, please.

Sugar, sweet. Ok, let's talk about it. Eh. People love it. Sugar has a pretty good track record with the human species. But come on! Belly ache? I've never had a belly ache from salt. Too much salt gives you a thirst. A bag of pretzels and a cold glass of carbonated water. Goodbye, sweet home! Too much sugar: Excuse me while I lay down and feel like I'm going to explode into a billion sick pieces. No. No, no, no!

Salty or sweet? Leave your comments below.

Enough!

Your weekly reduction!

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The typical American consumer enjoys more than 1,000 snack-oriented convenience foods in any given year.

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KEYWORDS: salty snacks

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Malcolm Lowe is a contributor to the Prepared Foods Network.

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