Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayMeals & Sides

Pagoda Reformulates Potsticker, Crab Rangoon Offerings

Asian-style snack line adds new, bold sauces, simplified ingredient labels

November 22, 2016

Editor's Note: Watch the video above to learn more about Pagoda's Potsticker and Crab Rangoon Offerings.

Category brand leader, Pagoda® Asian-snacks, marketed by Schwan’s Consumer Brands, Inc., recently unveiled formulation updates to its Potsticker and Crab Rangoon offerings, as well as bold new sauces, to give snack-lovers everywhere a great tasting better-for-you option to keep on hand when that Asian-food craving hits at home.

Schwan’s Consumer Brands, Inc. renovated the Pagoda® egg roll product line in 2015 as a part of the company’s commitment to simplify ingredients in its broad portfolio of branded foods. The focus was on simplifying ingredient labels and sourcing real, high quality ingredients. And now, the entire Pagoda® line meets these commitments.

“Consumers today are looking to stock up on convenient, crave-worthy snacks at home, but they don’t want to compromise on their quality and taste standards.” Says Jessie Joslin, director of desserts and Asian-style snacks at Schwan’s Consumer Brands, Inc. “As the leader of the Asian-style snacks category, we are committed to exceeding expectations on big taste and the use of quality ingredients with our Pagoda® products. With these ingredient improvements, our consumer messaging and our commitment to collaborate with retailers to deliver category growth, we hope to entice shoppers down the freezer aisle.”

All Pagoda® snacks contain zero preservatives, certified artificial food colors, high-fructose corn syrup and MSG. These snacks have always featured premium meats, scratch-made crispy wrappers, and fresh cut vegetables delivered, cut, and flash frozen in-house daily.

The brand’s Potstickers now contain 60% less sodium; a bold new Lime Ponzu sauce, and a reformulated dough optimized for an authentic steamed experience from the microwave. Additionally, Pagoda® Crab Rangoons now contain 100% real crab meat; 25% more meat and the brand’s signature Sweet Chili sauce.

The Asian-style snacks category has seen consistent growth in 2016, lead by 18.6% growth of Pagoda® products versus a year ago. These category share gains have been largely driven by the Pagoda® brand’s consistent share growth. Pagoda® products have experienced double digit growth since 2012 and are the 2016 share leader in the Asian-snacks category (IRI MULO, latest 52 weeks as of 10/13/16). These snacks can be found in grocery freezer aisles nationwide at a suggested retail price of $3.79.

KEYWORDS: Asian food clean label frozen foods new food products schwan food company

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

A column chart made of sugar cubes with a blue background.

Sugar, Salt Reduction Drives New Formulation Strategies

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Laoban Frozen Sides packages

    Laoban Frozen Crunchy Bites

    See More
  • PagodaWontons_900

    Pagoda Wonton Flavors

    See More
  • PagodaEggRolls_19_900

    Schwan’s Re-Launches Pagoda Asian-Style Egg Rolls

    See More

Related Products

See More Products
  • marketsandmarketslogo.jpg

    Meat Substitutes Market by Source...

See More Products

Events

View AllSubmit An Event
  • May 23, 2023

    Free Webinar on Beverage Colors

    Sign up to watch this free, 30-minute “Lunch & Learn” webinar packed with practical tips about how to use the plant-based color toolkit to formulate bright and stable colors in your clean-label beverages.
View AllSubmit An Event
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing