BENEO: Healthy Indulgence
BENEO encourages healthier indulgence with first toffees containing Palatinose™
BENEO used this year’s ISM Sweets & Snacks trade fair in Cologne, Germany, Jan. 27-30, to showcase and sample the first toffees with its functional carbohydrate, Palatinose™. The new product concept has been created to offer consumers a healthier toffee alternative. Palatinose™ replaces more than 30% of the high glycemic sugars contained in a standard toffee recipe, supporting a lower blood glucose response.
The increasing global focus on healthy nutrition means that more and more consumers are searching for guilt-free indulgence. However, worldwide market research has shown that for many this remains a challenge. For example, one-fourth of US consumers, always or most of the time, feel guilty when snacking. Half of German consumers and nearly two-thirds of consumers in Spain, Poland and France agree that there aren’t enough healthy sweets available
The team of experts at the BENEO-Technology Center decided to create a healthier toffee to support a lower blood glucose response as alternative to existing toffee products on the market, which can contain up to 65% of high glycemic sugars.
The toffee and fudge category shows continued growth. The category has increased faster worldwide than the overall confectionery category in the past five years, with a compound annual growth rate of 6.4% compared to 0.9%. This development is expected to continue, demonstrating an opportunity for confectionery producers looking to develop healthier alternatives.
“Traditionally toffees conjure up pure indulgence and nostalgia but at the same time a relatively unhealthy image for consumers,” said Thomas Schmidt, BENEO marketing director. “However, the new toffees with Palatinose™ that BENEO presents at ISM preserve the traditionally creamy-sweet taste and the pleasant bite and mouthfeel of their traditional counterparts but have a significantly better nutritional profile, with a lower blood glucose response. This is BENEO’s answer to growing consumers interest in ‘better carbs’ and their wish to balance blood sugar levels while enjoying an indulgent treat.”
Palatinose™ (isomaltulose) is derived from sugar beet and has similar technological properties as sucrose. With its mild sugar-like taste it allows flavors other than sweetness to dominate, making it well-suited for sweet snacks. Its tooth-friendliness has been accepted by the US Food and Drug Administration (FDA) with a corresponding health claim in the Code of Federal Regulations and is an approved health claim within the European Union for being tooth-friendly and lowering blood glucose response. The functional carbohydrate is fully, yet slowly released, and provides glucose in a sustained manner. This ensures that blood sugar levels stay balanced.
BENEO offers functional ingredients derived from chicory roots, beet sugar, rice and wheat. BENEO is the ideal partner to help improve a product in its nutritional and technological characteristics. Key nutritional benefits are ‘less fat’, ‘less sugar’, ‘less calories’, ‘added fibre’, ‘gluten-free’ and dairy alternatives as well as energy management, digestive, bone and dental health. Key technological benefits focus on taste and texture improvements. Through a unique chain of expertise, including the BENEO-Institute that provides decisive insights into nutrition science and legislation, and the BENEO-Technology Center that consults in application technology, BENEO actively supports customers in the development of more balanced and healthy food products.
BENEO is a division of the Südzucker Group, employs almost 1000 people and has production units in Belgium, Chile, Germany and Italy.