Lightlife Burger and Lightlife Ground
The new line offers the taste, texture, aroma and appearance of traditional meat, but is made of plants
Lightlife Foods announced that the Lightlife® Burger and Lightlife® Ground, its new plant-based meat products that deliver the sensory experience consumers crave from beef, will be available in the meat aisle at thousands of stores across North America, including Acme, Albertsons, Haggen, Jewel, Pavilions, Safeway, Vons, Wegmans, and hundreds of natural foods stores in the US Other US. retailers will begin carrying the new Lightlife products throughout the summer, including Whole Foods in July. In Canada, these items will be on shelf in over 3,400 stores, including Federated Coop, Loblaws, Longo’s, Metro, Save-On-Foods and Sobeys.
Created with culinary expertise, familiar ingredients, and balanced nutrition, the Lightlife® Burger is the hero of a new pea protein-based product line that also includes Lightlife® Ground, Lightlife® Bratwurst Sausage, and Lightlife® Italian Sausage. The Lightlife® Bratwurst Sausage and Lightlife® Italian Sausage will also begin hitting shelves in May at select retailers, just in time for the key summer grilling season.
The new line offers the taste, texture, aroma and appearance of traditional meat, but is made of plants, giving you a familiar taste that fills people up without weighing people—or the planet—down. Free from GMOs, gluten, soy and artificial flavors, Lightlife’s new products appeal to consumers at all points on the plant-based journey, whether someone is simply seeking to reduce their meat consumption or is already a committed vegetarian or vegan.
In the US and Canada, the Lightlife® Burger and Lightlife® Ground will start showing up on shelves in the meat aisle across thousands of conventional, natural, and independent retailers during the first week in May. In the natural channel, the new products will be available at Fresh Thyme, Moms, New Seasons, PCC, and Sprouts. Additional retailers in all channels will follow according to their planned store resets in the coming months.
The Lightlife® Burger has 20g of pea protein with 0g of cholesterol and only 2.5g of saturated fat in a quarter-pound patty, compared to 80g of cholesterol and 9.3g of saturated fat in a quarter-pound patty made from traditional beef. The patty is made from familiar ingredients—including virgin coconut oil and beet powder—which work together to make a juicy and meaty burger. Because it’s made to grill, cooking the burger over an open flame will enrich its tender, beefy texture.