Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

The three new Non-GMO Certified Plant-Based options join Atlas's seven NZMP-Certified Grass-fed Whey Protein options, of which millions have already been sold.

Formulated with a full 300mg dose of ashwagandha, Atlas Bar® is a protein bar to actively support both physical and mental wellness. The newly launched plant-based flavors each pack 15 grams of protein (a blend of brown rice and almond) and are the only plant-based protein bars with less than 1g of sugar.

With the belief that feeling good should taste great, Atlas protein bars were formulated with clean, high-quality, real-food ingredients that deliver on function and flavor.

Atlas's newly launched plant-based flavors are Coconut Almond, Dark Chocolate Sea Salt and Peanut Butter Dark Chocolate. These are in addition to Atlas Bar's existing whey flavors: Almond Chocolate Chip, Chocolate Cacao, Lemon Blueberry, Mint Chocolate Chip, Peanut Butter Chocolate Chip, Peanut Butter & Raspberry and Vanilla Almond Chai.

All Atlas Bar® flavors are gluten-free and soy-free.

Atlas protein bars are available for purchase online at and at 1,100 retail locations nationwide, including Sprouts, Stop & Shop and Lifetime Fitness.