Nature's Bakery unveiled its latest product innovation: Hearty Bars. Available in Blueberry and Chocolate Chip, the bars offer a snack made with real ingredients like whole grains, real fruit, Rainforest Alliance Certified cocoa, and deliver a soft-baked boost with 9g of plant-based protein from fava bean and sunflower sources. Crafted for families and snackers of all ages, Hearty Bars are vegan, nut-free, and thoughtfully made to support a balanced, on-the-go lifestyle.

Designed to stand out in a crowded snack aisle filled with chewy and crunchy options, Hearty Bars combine Nature's Bakery's signature soft-baked texture with a nourishing mix of protein, fiber, and whole grains all without compromising on taste. With a cake-like bite and family-friendly flavors, they're the ideal snack choice for lunchboxes, busy mornings or post-school pick-me-ups. 

This summer, Nature's Bakery will be introducing consumers to Hearty Bars through targeted sampling events in select markets, including Salt Lake City, Denver, Chicago, Los Angeles and Charlotte, as well as through direct-to-home sampling via SmartBox.

Hearty Bars are now available on the Nature's Bakery website and in Target stores nationwide, as well as on Amazon.