Ready Showcases Protein Innovations at 2025 NACS Show
Brand highlights new flavors and formats across bars, puffs and clear protein water, reinforcing growth in better-for-you snacking and hydration
Ready, a protein-centric snack and beverage brands, is set to make a high-impact appearance at the 2025 NACS Show, the convenience retail industry's premier annual event, taking place October 15–17 at McCormick Place in Chicago.
With strong momentum in the protein snacks and functional beverage categories, Ready will showcase its latest innovations, inviting retail and distribution partners to sample new products across its Protein Bars, Protein Puffs and Clear Protein Water lines – all developed for today's consumers seeking great-tasting, better-for-you options without compromising on flavor or nutrition.
According to SPINS syndicated data, best-selling Ready Protein Bars are a top category leader in dollars per store per week, a key productivity metric highlighting the brand's sales efficiency and growing consumer demand. Ready is consistently among the top three contributors to total category growth over the past 52 weeks. With 15g of protein, 7g of fiber, and 6g of whole grains, Ready Protein Bars offer a balanced, crave-worthy option for active lifestyles. The latest innovation, Iced Oatmeal Cookie, will debut at the show alongside other top-selling flavors.
Ready Protein Puffs, another fast-growing product line, offer a crunchy, high-protein snack with 25g of protein per bag and are available in both plant-based and whey protein varieties. Two new bold flavors, Movie Theater Popcorn and Maple Sea Salt, will be featured at the show.
In the functional beverage space, Ready Clear Protein Water continues to gain traction as a clean-label hydration option. Each bottle delivers 20g of whey isolate protein and 5 key electrolytes, with zero sugar, no artificial sweeteners and no unnecessary fillers. The new Mixed Berry flavor will be on display, joining a competitive portfolio tailored for wellness-conscious consumers seeking refreshing, nutritious hydration.
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