Magnolia Table has debuted six frozen baked goods inspired by family favorites and restaurant staples, available exclusively at Target stores nationwide. The launch reflects Magnolia’s continued focus on connecting consumers through food, family, and tradition.
New research from Cargill reveals that for most consumers, joy is the top reason to buy sweet baked goods. While preferences differ by product and department, indulgence remains the unifying force shaping bakery demand.
EXBERRY colors are created from non-GMO fruits, vegetables, and plants. They can be used to achieve a vast array of bold shades, creating opportunities across cakes, breads, cookies, snacks, decorations, fillings, and coatings.
The brand offers pre-portioned cookie dough in formats including Chocolate Chip, Fudge Brownie, Confetti, and the single- or double-serve Cookie Skillet, designed for convenient, mess-free baking.
From cherry-packed limited editions and protein-rich smoothies to toddler snacks and nostalgic cereal twists, brands are dishing out bold flavors and better-for-you innovations to fuel every moment of summer
Inspired by the warm, cinnamon-sugar goodness of a classic snickerdoodle cookie, the new release taps into a well of nostalgia while embracing current tastes and trends.
Overall US bakery launches grew by about 1% in 2024. The category was led by cakes, pastries and sweet goods with a 12% increase in launches versus the prior year.
From allergen-friendly baked goods to gourmet soups and snacks, brands are expanding gluten-free options with bold flavors, better ingredients, and exciting collaborations
February 25, 2025
Gluten-free innovation is on the rise, with brands introducing allergen-friendly sweets, restaurant-quality breads and snacks. New launches emphasize flavors, improved textures, and creative partnerships.