ONE introduced the ONE x Reese’s Peanut Butter Chocolate Flavored Layered Protein Bar, pairing the iconic chocolate and peanut butter flavor combination with 18g of protein. The layered format is designed to enhance texture and deliver an indulgent snacking experience.
JiMMYBAR! Functional Protein has launched Strawberry and Blueberry Lemon Creatine Collagen Protein Bars, which the company says are the first bars to combine creatine and collagen in a real-fruit, clean-label format. Designed to support both muscle and connective tissue health, the bars feature real fruit ingredients and expand the brand's functional nutrition portfolio.
GoMacro is entering a new category with MacroSquares, its first new snack bar platform since launching MacroBar in 2004. Developed over three years, the organic, vegan bars combine nuts, seeds, nut butters and a chocolate or caramel dip to address growing demand for balanced nutrition and elevated snacking experiences.
Perfect Snacks is introducing Protein + Prebiotics, a refrigerated bar delivering 20g of protein and prebiotic fiber without artificial ingredients. The launch reflects demand for high-protein snacks that also support gut health and clean-label expectations.
Nature Valley introduced soft-baked snack bars inspired by peanut butter and jelly sandwiches and kid-focused flavors. The products pair nostalgic taste profiles with portable formats and added protein.
Despite inflation, tariffs and GLP-1 pressures, 2025 launches surged as processors doubled down on portable protein, texture and targeted health claims
From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, cereal innovation climbed as much as 44% across segments. Clean label cues, functional ingredients and bold flavors set the table for an even crunchier 2026.
Genius Gourmet is building momentum with its SKIPPY-inspired protein snacks as distribution expands across grocery and convenience channels. The lineup blends nostalgic peanut butter flavor with protein-forward formats designed to meet modern snacking needs without sacrificing taste.
KIND is introducing its first protein granola and expanding its Protein Max bar line as part of a broader January 2026 rollout. The launches reflect continued momentum behind high-protein, low–added sugar products built on familiar formats and whole-food ingredients.
RXBAR introduced Protein Energy Bites, a minimally formulated snack designed for consumers seeking small, nutrient-dense options without added sugars. The bites offer 8–10 grams of protein per serving and come in two flavors, rolling out to select retailers now and nationwide in December.
All Wild Fox Foods snacks are free from seed oils, refined sugars and artificial dyes, flavors and ingredients. Each product is gluten-free, grain-free, soy-free, glycerin-free and sugar alcohol-free.