Articles Tagged with ''consumer trends''

As 2026 approaches, food and beverage brands face rising pressure from inflation, tariffs, and tightening competition. Discover five decisive shifts that can help your brand move faster, think clearer, and lead with confidence.

The next wave of food innovation is here. Dive into the ideas, ingredients and strategies that will define what’s next for R&D, brands and product developers. Join the movement and explore Innovation Month.

ADM's new report spotlights three trend spaces influencing what flavors and colors – and food and beverage formats – are anticipated to captivate consumers in the year ahead. 

A massive transfer of buying power is underway, and the next generation of consumers won’t shop—or spend—the way their parents do. Brands that fail to realign now risk losing relevance as millennials, Gen Z and even Gen Alpha gain economic control.

Protein may be the darling of every product pitch, but new data suggests the category’s momentum may be nearing saturation—and that emerging consumer demands could upend today’s formulations. Are brands innovating strategically, or just chasing claims in a marketplace that’s about to shift?

As consumer concern over food safety rises, IFIC’s latest surveys uncover a widening gap between personal confidence in purchased foods and trust in the US food supply. Experts say clearer messaging on ingredient safety and recalls could help rebuild trust.

The updated findings revealed that 45% of US adults now identify as Bioactivists – proactive, health-conscious consumers who see health as a foundation rather than a fix, and who are increasingly seeking products with proven health benefits. 

More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. 

The report identifies five key trends that are shaping snacking behaviors and influencing how consumers navigate an increasingly diverse snack landscape. While focused on the US market, the report also covers relevant global snacking trends and behaviors.

Americans are more focused on protein than ever, yet most don’t know how much they actually need each day. New IFIC survey data reveals a gap between enthusiasm and understanding, creating opportunities for clearer guidance from brands and health experts.