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Home » consumer trends

Articles Tagged with ''consumer trends''

Yum Foods Trends Report

Yum! Brands Releases First-Ever 2026 Food Trends Report

New research highlights personalization, emotional value, and sensory choice as key drivers of dining behavior
Prepared Foods Editorial Staff
January 5, 2026

Yum! Brands and Collider Lab have released their inaugural 2026 Food Trends Report, drawing on insights from more than 62,000 restaurants worldwide. The findings show consumers increasingly using food as a form of self-expression, control, and emotional connection in a fast-changing world.


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Whole Food Market brands
WHAT’S NEXT IN 2026

Whole Foods Market Predicts Fiber, Freezer Gourmet and Tallow Trends for 2026

The retailer’s Trends Council spotlights eight shifts—from ancestral fats to mindful sweets—that reflect growing curiosity, creativity and conscious consumer choices in the year ahead
December 19, 2025

Whole Foods Market’s 2026 trends point to a year defined by fiber-forward innovation, fine-dining-inspired frozen meals, elevated instant foods and a renewed appreciation for heritage ingredients.


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milk and milk drinks
WHAT’S NEXT IN 2026

Innova Spotlights 2026 Trends Driving Holistic Wellness and Functional Innovation

From powerhouse protein to purposeful beverages, Innova’s top trends reveal how health, indulgence, sustainability and affordability are reshaping global consumer expectations
December 16, 2025

As consumers navigate climate, economic and wellness pressures, they’re turning toward functional ingredients and holistic health solutions. Innova’s 2026 trends highlight the rise of gut health, mental wellbeing, authentic plant-based options and beverages designed to deliver targeted benefits.


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fresh look at product formats
WHAT’S NEXT IN 2026

Mintel Forecasts 2026 Trends Shaping Tomorrow’s Food Culture

From nostalgia-fueled innovation to AI-driven diet diversity and intentional sensory design, Mintel outlines three opportunities for brands preparing consumers for a more resilient future
December 12, 2025

Mintel’s latest predictions highlight how resourcefulness, inclusive nutrition, and multisensory experiences will redefine product development through 2026 and beyond. Brands embracing heritage, diversity and empathetic design will be best positioned to meet the needs of the next generation.


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retail prepared foods
WHAT’S NEXT IN 2026

Datassential Releases 2026 Trends Report Highlighting Shifts in Health, Retail and Flavor Innovation

New analysis points to fiber’s rise, retail’s growing influence and renewed interest in animal protein
December 9, 2025

Datassential’s 2026 Trends report outlines key themes expected to shape menus and retail foodservice, from fiber emerging as the next major wellness driver to retail becoming a primary trend incubator.


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Group socializing in coffee shop
WHAT’S NEXT IN 2026

Inside Innova’s Top 5 Consumer Trends for 2026

A preview of the global behaviors shaping how consumers socialize, nourish themselves and use technology—and what it means for product innovation
December 4, 2025

Innova Market Insights has identified the five forces redefining food and beverage choices in 2026. From relaxed sociability to simplified living, these trends reveal where consumers are heading—and where brands should follow.


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Trust /Truth letter blocks
WHAT’S NEXT IN 2026

How to Be Real With Consumers in 2026

As trust erodes and digital noise grows, consumers want authenticity, meaningful experiences and brands that truly understand them
Maeve Webster Mike Kostyo
December 3, 2025

Consumers are entering 2026 feeling overwhelmed, skeptical and hungry for what’s real. This feature breaks down five ways brands can cut through the chaos and build authentic connection.


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Circana_780.jpg

GLP-1 Users Poised to Drive 35% of Food, Beverage Units by 2030

Circana research shows shifting health goals and purchasing habits as GLP-1 adoption reshapes the retail landscape
Prepared Foods Editorial Staff
November 24, 2025

New data from Circana reveals that GLP-1 households are rapidly altering US food and beverage spending, favoring higher-protein, higher-fiber options while reducing purchases of sugary, carb-heavy items. With users projected to influence more than a third of all retail units by 2030, retailers and manufacturers face a growing need to adjust product mixes and marketing strategies.


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The Year Ahead 2026
WHAT’S NEXT IN 2026

Food Industry Forecast: Tight Volumes, Value Focus for 2026

Prepared Foods’ annual Predictions issue explores shifting consumer behaviors, inflation impacts and the pressures reshaping food and beverage innovation
Bob Garrison, Chief Editor
Robert Garrison
November 24, 2025

Circana’s latest outlook points to modest dollar sales growth, tighter volumes and evolving value expectations as consumers lean into convenience and functionality. These insights anchor Prepared Foods’ new Predictions issue, which gathers expert perspectives on what’s new and next for food, beverage and retail trends in 2026.


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NYU Stern Sustainabilitylogo

NYU Stern Study Finds Social Sustainability Claims Boost Brand Appeal

Research shows substantiated social messages can lift brand appeal by 23 percentage points
Prepared Foods Editorial Staff
October 31, 2025

New research from NYU Stern’s Center for Sustainable Business finds that consumers respond strongly to social sustainability claims—especially when tied to a product’s core purpose. Messages focused on access, basic needs and community support significantly outperformed traditional category claims across demographics.


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