New shopper trends and behavioral analytics are based on real-time insight surveys from September 2022
September 21, 2022
In a fall from last month, 46% of shoppers are feeling uncomfortable with their finances while 64% still report looking for sales, deals or coupons. Fifty-four percent
are cutting back on non-essentials and 63% are cutting back on areas besides groceries, such as clothing and entertainment. Customers are still making changes to avoid price increases.
For the past few years, the Innova Market Insights list of Top 10 Trends has included a plant-centric trend. This acknowledges the growing presence of plant-based foods and beverages, as well as alternatives to traditional animal-based products.
IRI and NPD report that at- and away-from-home food market is forecast to grow 8% in 2022
August 24, 2022
The nearly $1.5 trillion at- and away-from-home food market is forecast to grow around 8% in 2022, with at-home food (8.7% sales growth versus a year ago) outpacing away-from-home (6% versus a year ago), according to IRI’s and NPD’s inaugural joint research.
Under inflationary constraints, consumers turn to frozen and shelf-stable foods, as well as private label brands
August 17, 2022
According to NPD, lower-income households under $75K eat 89% of their meals and snacks at home. These households eat more frozen foods, like frozen pot pies or breakfast sandwiches, and shelf-stable foods, like canned pasta or ramen noodles, than on average.
Brand commitments to regenerative agriculture, innovation and diverse professionals contributes to the future of the industry
August 17, 2022
The Organic Trade Association’s latest Organic Industry Survey shows consumers returned to more stable, buy-as-you-need shopping patterns in 2021. Between 2020 and 2021, organic sales surpassed $63 billion, with $1.4 billion (2%) total growth over the year. Food sales, which comprise over 90% of organic sales, rose to $57.5 billion (roughly 2% growth), and non-food sales reached $6 billion in sales (7% growth).
Some consumers are abstaining from animal products by going vegan or vegetarian, but many more are simply reducing consumption of animal products with a flexitarian or semi-vegetarian diet
August 10, 2022
Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts' May 2022 National Online Consumer Survey indicated that 30% of consumers were still eating more fresh produce than they did pre-pandemic.
Hormel Foods’ Happy Little Plants business captures authentic Italian flavor, texture in a plant-forward meatball that pleases both foodservice operators and restaurant patrons
Here’s a story where you could say the “i” stands for innovation and the “t’s” refer to taste and texture. It took Hormel Foods about two and half years to develop Happy Little Plants Meatballs, one of the foodservice industry’s first plant-based meatball products. Hormel launched the product last July and showcased it at this year’s National Restaurant Association exhibition.
Global barbecue, chili peppers, elevated ketchup and mustard, next-level fermentation, and new takes on ranch make the 2022 list
June 29, 2022
Whole Foods Market’s summer condiment trends predictions come at a time when customers are turning to condiments to elevate their meals more than ever before. According to Mintel, sales for the condiment, marinade and dressing category are expected to hit $2.9 billion by 2024, showing growth of more than 5% since 2020.
Consumer research conducted by Innova Market Insights consistently shows that consumer definitions of natural and of clean label are very similar. Furthermore, many consumers believe that natural products also are organic.
The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to immune function
May 18, 2022
Consumer interest in fermented foods, immune health and gut health has soared, alongside interest in the connection between gut health and the immune system.