Articles Tagged with ''consumer trends''

Among US consumers, mental factors including sleep quality, work/life balance, and a healthy home environment are growing in importance,

 Circana’s proprietary “5 Cs of Success” framework has emerged as a defining playbook for category leaders, emphasizing Community Connections, Comprehensive Value, Collaborative Growth, Catering to Multi-Pronged Wellness, and Company Culture.

This comprehensive research reveals how evolving consumer priorities, a growing focus on health-conscious choices, and broader macroeconomic factors are transforming snacking behaviors.

Recent consumer research by product development group AMC Global and OpinionRoute, LLC reveals the evolving preferences of this rapidly growing group of medication users and how this presents both challenges and opportunities for food and beverage brands.

In addition to an overall picture of the packaged food space, the data and report cover hot topics, including protein and fiber fortification, opportunities in snacking, GLP-1 usage, and functional food insights.

While it is understood that the drugs have also proven to be safe and effective for thousands, the negative issues have led to a rush of consumers seeking nutrition-based alternatives.

Conducted in partnership with Morning Consult, the study found that GLP-1 users are increasingly prioritizing high-protein, low-carb, and portion-controlled frozen foods, creating new opportunities for retailers and manufacturers to meet evolving consumer needs.

At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are worried, with more than half of respondents (55%) very concerned with the rise of living costs. 

Circana’s global research, From Growth to Transformation: A Global Private Label Perspective, explores regional approaches to private brands across the European Union, Australia, and the United States.

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