Articles Tagged with ''consumer trends''

Momentum is strongest in the natural channel, where protein, gut health, hydration, functional ingredients, and kid-focused “clean” launches are leading categories. Early reads from Expo West 2025 and SPINS market data confirm that brands aligning to these need states are gaining traction.

Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.

The collective's ultimate goal is empowering and enabling busy consumers to make well-informed decisions for themselves and their families without the burden of decoding complex and misleading labels. 

With rising food costs and summer gatherings nearing, US consumers are paying closer attention to food labels and seeking smarter ways to shop.

The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards, and transparent communication about price increases in exchange for higher tariff-induced costs.

The survey-based report from Purdue University’s Center for Food Demand Analysis and Sustainability(CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. 

Nearly half (48%) of respondents correctly believe these labels signal when a product begins to decline in quality. Another 29% see them as an indication of food safety risk, while 17% interpret them as the exact day the food should be discarded.

Most Americans (70%) say they are extremely or very worried about rising grocery prices, and 78% said they are at least somewhat concerned about the impact of tariffs on the cost of imported food and ingredients.

A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree that brand name items are not always higher-quality than store brands. 

This CFI/FMI study reveals that people interpret truth in food and agriculture based on a variety of factors including values, motivations, personal experiences and the sources they trust most. The research defines where consumers sit across the truth spectrum.