Articles Tagged with ''consumer trends''

A new Acosta Group study shows 58% of shoppers read labels before buying new products, with even higher rates among health-focused consumers. Growing concerns about artificial ingredients and regulation are reshaping how brands communicate transparency and trust.

New research from Kroger Precision Marketing finds that while shoppers say they’re open to innovation, most stick to familiar habits. Flavor updates, strong in-store visibility and meaningful discounts play an outsized role in convincing consumers to try something new.

The latest outlook points to flat volumes and cautious shoppers, yet adaptability continues to shape eating patterns and innovation. From bold flavors to store brand gains, brands that balance value and differentiation are positioned to win in 2026.

A new IFIC Spotlight Survey shows that while interest in fiber is high, most Americans still fall short on intake and remain confused about where fiber comes from. The findings highlight an opportunity for clearer communication, better product cues and practical guidance as fiber gains renewed attention in wellness culture.

Circana has introduced its Attribute Marketplace, a new solution designed to simplify access to external datasets within its analytics ecosystem. The platform enables retailers and CPGs to layer in premium product attributes, supporting deeper insights, faster decision-making and innovation.

Consumers are redefining wellness to include physical, mental and functional benefits, with expectations varying sharply by generation. For product developers, the data underscores the need for targeted solutions that balance health, convenience and occasion-based indulgence.

PLMA’s North American show made one thing clear: it’s never been easier to launch a “good enough” product. As private label and fast followers close the gap, branded players face new pressures—and new opportunities—heading into 2026.

New analysis from L.E.K. Consulting suggests the US may have reached “peak calorie,” with total food and beverage consumption expected to remain largely flat over the next decade. As volume tailwinds fade, future growth will depend on innovation, pricing discipline and operational excellence rather than increased consumption.

GLP-1 drugs like Ozempic and Wegovy aren’t keeping consumers out of restaurants—but they are changing what and how much they order. Smaller portions, protein-forward menus and flexible formats are emerging as key strategies in a new era of eating less.

GLP-1 medications are influencing far more than weight loss, with users projected to account for 35% of all food and beverage units sold by 2030. New Circana data shows lasting changes in how, where and why consumers shop, creating urgency for retailers and manufacturers to adapt.