Half of Americans are unaware that the gut microbiome can impact gut health, and even more do not realize that it may impact several other top health and wellness priorities for US consumers, including: immune health (56%, down just 1% from 2021), mental well-being (63%, down 4%), healthy aging (54%) and sleep quality (61%).
From gut health to protein boosts, innovative beverages offer flavorful ways to support your well-being
April 21, 2025
Explore the latest functional beverage innovations designed to support everything from gut health to muscle recovery, all in refreshing, flavorful drinks
Products for women are particularly noticeable and not surprisingly, we see targeted women’s products first in supplements, followed a growing wave of related food and beverage offerings.
Vitamin K—natural phylloquinone and menadione—is rarely recognized but prominent when discussing nutrition intervention for protecting us from diseases, dysfunction, and the endogenous (think: aging) and exogenous catalysts.
Euroky provides a scientifically formulated blend of premium ingredients to support rejuvenation, immunity, cognition, and energy—all in a lightly carbonated beverage.
Superfood Powder is an innovative blend providing 12 powerful health benefits, making it an essential addition to any health-conscious lifestyle in a convenient stick pack for on-the-go usage.