Articles Tagged with ''gut health''

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

"The Dietary Guidelines affirm what soybean farmers have long delivered – a safe, sustainable and nutrient-rich food that helps nourish American families," said Brent Gatton, United Soybean Board Chair and Kentucky soybean farmer. "We appreciate the emphasis on farmers and ranchers as part of the solution in building a healthier nation, because real food starts on the farm. Providing high-quality nutrition to consumers has always been our top priority."

A new spray-drying and microencapsulation platform preserves probiotic viability at industrial scale, overcoming a major barrier to agricultural use. The shelf-stable powder could reduce reliance on synthetic fertilizers while opening doors to animal and human health applications.

Whole Foods Market’s 2026 trends point to a year defined by fiber-forward innovation, fine-dining-inspired frozen meals, elevated instant foods and a renewed appreciation for heritage ingredients.

As economic pressure, anxiety and rapid technological change reshape how consumers eat, brands must rethink product design, sourcing and communication. The year ahead will reward companies that blend performance, pleasure and purpose—and help people feel better in an uncertain world.

As consumers navigate climate, economic and wellness pressures, they’re turning toward functional ingredients and holistic health solutions. Innova’s 2026 trends highlight the rise of gut health, mental wellbeing, authentic plant-based options and beverages designed to deliver targeted benefits.

Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

From a single sip in Nicaragua to a full-scale brewery in Texas, Fermenteria’s founders reimagined fermentation with both hard and alcohol-free kefirs. The result? A bright, bubbly drink built on passion, persistence, and probiotic innovation.

Kids’ kefir, GLP-1-friendly dairy drinks, cookie-inspired milkshakes and string cheese mashups are redefining how consumers engage with the dairy aisle. Limited flavors, gut-health claims and on-the-go formats are driving fresh opportunity across categories.