Each serving of the snack combines fruit bite centers, made with whole fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering two billion probiotic cultures and 3g of fiber.
FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.
The brand expands its gut health beverage lineup with a citrus-forward flavor now at Whole Foods. The launch reflects continued innovation in pre- and probiotic drinks.
Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.
Each bite delivers up to 2g of fiber and 1 billion live probiotics in a familiar chocolate format. For product developers, the launch highlights how functional benefits can be built into indulgent categories consumers already enjoy regularly.
KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.
Suja Organic is launching Watermelon Love juice and a Digestion Goldenberry wellness shot to grow its functional beverage portfolio. Both products highlight probiotics, organic ingredients and emerging flavor trends
GoodVice launched in three flavors, delivering 15g grass-fed milk protein and 10g prebiotic oat fiber per serving. Powered by clinically studied one.bio 01, the beverage targets digestion, energy and metabolic balance.
Arden’s Garden introduces Sea Moss Energy, a 2oz shot blending St Lucia sea moss gel with pineapple, passion fruit, lemon and green tea. The 106mg caffeine boost is launching in more than 1,450 Publix stores as the brand builds on demand for functional wellness beverages.