The reimagined ‘80s soda brand adds a better-for-you Shirley Temple, featuring pre-, pro-, and postbiotics for digestive health. With only 35 calories and 4g of sugar, Slice blends nostalgia with wellness in every can.
Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.*
Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.
Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.
Slice Soda’s new Root Beer delivers creamy, classic soda fountain taste with 30 calories, 3g of sugar and a functional blend of three biotics. Kroger locations are also expanding their Slice assortment with Grape and Cherry Cola.
From protein and collagen to CoQ10, anthocyanins, and adaptogenic mushrooms, formulators are leveraging macro- and micronutrients to support bone, brain, heart and immune health in aging consumers
Formulators are exploring proteins, micronutrients, and functional botanicals to address bone, brain, heart, and immune health as consumer demand for healthy aging solutions grows.
The new flavor delivers prebiotic fiber, vitamins and minerals in a reduced-sugar formulation, extending functional fortification into the traditional cola segment
The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.
Decades after pioneering the functional food space, Lifeway brings back its probiotic-and-colostrum formula in convenient grab-and-go shots to support immunity, gut health and recovery
Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery.
Available in three lactose-free, kid-friendly flavors, the no-spill pouches bring gut health, protein and probiotics to families in a convenient format
By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families.
More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.