From protein’s continued rise to the rebirth of vices, phone-free dining and the search for more human experiences, Mattson unpacks the forces reshaping how consumers eat, shop and connect. Prepared Foods gets an exclusive look at the five trends expected to influence product development in 2026.
Born Simple has revamped its Better Bowls line with double the chicken, new seasoning blends and four updated SKUs targeting Gen Z and Millennial consumers. The 60-second boxed meals use recyclable Tetra Pak packaging and will roll out nationwide through Walmart, Amazon and regional retailers.
With bold new branding and launches spanning sambal, BBQ sauces, marinades and regeneratively organic coconut products, Big Tree Farms is tapping into Gen Z’s appetite for flavor-forward, feel-good foods
Big Tree Farms is debuting its vibrant new brand design – infused with the flavors of Bali's food scene – and showcase a lineup that pairs new category launches with its top-selling Coconut Aminos and Coconut Sugar.
From climate-driven ingredient shortages to price-sensitive shoppers, brands face the challenge of delivering sustainable products that balance environmental impact, affordability, and convenience
Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.
The brand’s first instant herbal tea for cold water blends Honeybush extract with real fruit pieces, offering Gen Z and Millennial consumers a quick, flavorful café-inspired iced drink
Twinings uses a proprietary drying method that maintains the taste, texture, and aroma of real fruit with visible fruit bits in every cup that add a pop of flavor and are sized to sip through a straw.
As US shoppers brace for price hikes, most expect brands to offset tariffs with free shipping, loyalty rewards, and clear communication—while spending cuts loom for electronics, apparel, and home goods
The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards, and transparent communication about price increases in exchange for higher tariff-induced costs.
The transformation is directly shaped by insights from Sam’s Club’s Member’s Mark Community, with 72% of members surveyed actively seeking minimally processed foods and 90% stating they either live or aspire to live a healthier lifestyle. These preferences have guided the brand’s formulation, sourcing and packaging standards — ensuring Member’s Mark products evolve in step with modern consumer values.
"Consumers aren't giving up on good food, but they are getting smarter about how to afford it," said Yuni Baker-Saito, co-founder and CEO. "We're seeing recipe content boom in popularity, and it may come as a surprise to some brands and retailers just how much they guide purchases and shopping habits."
A majority of individuals currently taking a GLP-1 for weight loss plan to continue for less than two more years, and 90% of those who had discontinued use were on the medication for less than one year.
When smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits, the product offers a blast of bold Cinnamon Toast Crunch flavors and a crunch.