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Home » Gen Z

Articles Tagged with ''Gen Z''

Aldi Store Shopper
WHAT’S NEXT IN 2026

Five Forces Shaping 2026 Food & Beverage Trends

Mattson previews the macro movements redefining consumer behavior, innovation and the evolving culture of food ahead of its January industry webinar
Barb Stuckey Emily Auerbach
November 25, 2025

From protein’s continued rise to the rebirth of vices, phone-free dining and the search for more human experiences, Mattson unpacks the forces reshaping how consumers eat, shop and connect. Prepared Foods gets an exclusive look at the five trends expected to influence product development in 2026.


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Born Simple Better Bowl

Born Simple Expands Better Bowls With Higher Protein and New Flavors

Shelf-stable Tetra Pak meals deliver 20g protein and upgraded formulations
Prepared Foods Editorial Staff
October 17, 2025

Born Simple has revamped its Better Bowls line with double the chicken, new seasoning blends and four updated SKUs targeting Gen Z and Millennial consumers. The 60-second boxed meals use recyclable Tetra Pak packaging and will roll out nationwide through Walmart, Amazon and regional retailers.


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Big Tree Farms Sauces bottles

Big Tree Farms Showcases Bali-Inspired Innovation at Newtopia 2025

With bold new branding and launches spanning sambal, BBQ sauces, marinades and regeneratively organic coconut products, Big Tree Farms is tapping into Gen Z’s appetite for flavor-forward, feel-good foods
Prepared Foods Editorial Staff
August 29, 2025

Big Tree Farms is debuting its vibrant new brand design – infused with the flavors of Bali's food scene – and showcase a lineup that pairs new category launches with its top-selling Coconut Aminos and Coconut Sugar.


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 Sustainable ingredients, processes and packaging

Sustainability in Food and Beverage: Navigating Consumer Demands and Supply Pressures

From climate-driven ingredient shortages to price-sensitive shoppers, brands face the challenge of delivering sustainable products that balance environmental impact, affordability, and convenience
Lu Ann Williams
Lu Ann Williams
August 20, 2025

Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.


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Twinings Refreshers packages

Twinings Enters Cold Beverage Space with New Refreshers Line

The brand’s first instant herbal tea for cold water blends Honeybush extract with real fruit pieces, offering Gen Z and Millennial consumers a quick, flavorful café-inspired iced drink
Prepared Foods Editorial Staff
August 19, 2025

Twinings uses a proprietary drying method that maintains the taste, texture, and aroma of real fruit with visible fruit bits in every cup that add a pop of flavor and are sized to sip through a straw.


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Food and Beverage Industry Trends

Tariff Pressures Shift Consumer Expectations, Says New Survey

As US shoppers brace for price hikes, most expect brands to offset tariffs with free shipping, loyalty rewards, and clear communication—while spending cuts loom for electronics, apparel, and home goods
Prepared Foods Editorial Staff
June 20, 2025

The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards, and transparent communication about price increases in exchange for higher tariff-induced costs.


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Walmart Simple Ingredients Examples

Sam’s Club Sets New Standard for Ingredients Transparency

Driven by member insights, the brand’s ‘Made Without’ program removes artificial colors, sweeteners, and more from nearly all Member’s Mark foods
Prepared Foods Editorial Staff
June 11, 2025

The transformation is directly shaped by insights from Sam’s Club’s Member’s Mark Community, with 72% of members surveyed actively seeking minimally processed foods and 90% stating they either live or aspire to live a healthier lifestyle. These preferences have guided the brand’s formulation, sourcing and packaging standards — ensuring Member’s Mark products evolve in step with modern consumer values.


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Chicory Shopping Habits Graph

Shifting Gen Z Grocery Shopping Habits in 2025

Inflation and economic uncertainty brought on by tariffs is shaping what ends up in the basket, fridge and on the plate
Prepared Foods Editorial Staff
June 6, 2025

"Consumers aren't giving up on good food, but they are getting smarter about how to afford it," said Yuni Baker-Saito, co-founder and CEO. "We're seeing recipe content boom in popularity, and it may come as a surprise to some brands and retailers just how much they guide purchases and shopping habits."


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Probiotic beverages have become popular due to a link between digestive health and weight management

GLP-1 Shopper Community Study Results

Three-quarters of those who discontinued GLP-1s are eating the same amount or less and many report retaining healthy habits
Prepared Foods Editorial Staff
April 25, 2025

A majority of individuals currently taking a GLP-1 for weight loss plan to continue for less than two more years, and 90% of those who had discontinued use were on the medication for less than one year.


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Hershey Kisses Cinnamon Toast Crunch package

Hershey's Kisses Cinnamon Toast Crunch Flavored Candies

The new candy features smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits
Prepared Foods Editorial Staff
April 9, 2025

When smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits, the product offers a blast of bold Cinnamon Toast Crunch flavors and a crunch.


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