Which is your favorite new food & beverage product introduction from the past 30 days?
November 5, 2025
Prepared Foods has selected six new food and beverage products introduced in October 2025. Vote below to let us know which new product is your favorite!
Flowers Foods introduces a keto-friendly, high-protein Nature’s Own Wheat + Protein loaf and Dave’s Killer Bread Supreme Sourdough, tapping into consumer demand for nutritious and flavorful bread options. The launches join a broader lineup of innovative new products across the company’s brands.
Impossible Foods’ plant-based beef and burgers are now NSF Certified for Sport — the first fresh or plant-based foods to receive the designation. The products deliver 19g of complete protein with less fat and no cholesterol, and will appear in NSF’s certified listings and app.
Junkless is entering the protein bar space with a lineup designed for “functional indulgence,” offering 15g of protein, 3–5g of sugar and no artificial ingredients. Flavors like Chocolate Peanut Butter, Birthday Cake and Cookies & Cream aim to merge candy-bar taste with better-for-you nutrition.
Innova Market Insights highlights protein’s continued dominance in consumer diets, its role in product innovation across categories, and emerging opportunities from plant-based, precision fermentation, and AI-driven solutions
Protein may be the darling of every product pitch, but new data suggests the category’s momentum may be nearing saturation—and that emerging consumer demands could upend today’s formulations. Are brands innovating strategically, or just chasing claims in a marketplace that’s about to shift?
New Blueberry Cinnamon and Maple Almond Butter varieties combine organic pea protein and coconut oil, offering a clean-label, vegan-friendly option in the granola category
A protein granola on the market made with both organic pea protein and baked with coconut oil, these crunchy clusters are a source of fiber, healthy fats and sustained energy.
The additions—Buttermilk Vanilla Waffles, Vanilla Pancakes and Blueberry Pancakes, deliver 20% DV of complete protein per serving, reflecting demand for higher-protein, convenient breakfast options
Each product delivers 20% of the recommended daily value of protein per serving, positioning the line as an “excellent source” of complete protein containing all essential amino acids.
Bringing the bold flavors of the grill to the soup aisle, the new Progresso Pitmaster lineup features five hearty, smoky varieties with 14g+ of protein per can
Progresso Pitmaster is a new line of BBQ-inspired, protein-forward soups designed to bring the smoky taste of a backyard cookout to the soup aisle without the prep, cleanup, or grill.
With the debut of GRAB & GO and POWER PASTA, Egglife Foods reimagines convenience and comfort foods using the power of eggs—delivering protein-packed, low-carb options
The launches mark the brand’s first category expansion beyond its egg white wraps, building on its mission to harness the power of eggs to deliver nutrition and convenience
New Thomas' High Protein Bagels are available in two classic flavors — Plain and Everything —and provide a boost to consumers actively looking to increase their protein intake.