No longer is “extra protein” just for athletes and weekend warriors; protein is now in demand as a provider of satiety, strength, and smart eating for families, older adults, and wellness seekers.
Launching exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.
Data from Innova Market Insights suggest that the growing interest in plant-based protein sources and expanding awareness of protein’s importance for health and wellness are fueling the demand. This continuing trend has manufacturers seeking novel ingredients and pathways to provide protein to satisfy the demand.
EQUII created a complete protein flour using fermentation, with the launch of its flagship Bread products last year. EQUII’s goal is to disrupt age-old fermentation methods with modern day innovation, combined with culinary art to make animal-free products that deliver great taste and complete protein.
The center will engage partners from academia and industry to research, create, and commercialize new technologies, provide training for the emerging industry workforce, and gauge consumers' protein preferences.
The protein bars are baked with whole grain ingredients like rolled oats, chia seeds, and quinoa
June 3, 2024
The latest product innovation showcases the just-baked texture, organic ingredients, and whole grain nutrition that consumers know paired with plant-based protein for that extra boost.
The new snacks are an on-the-go option that doesn't require refrigeration
May 13, 2024
Whisps Protein Snackers are an on-the-go option that doesn't require refrigeration for snackers looking for something quick, convenient and satisfying.
Traditionally, proteins such as glutenin and gliadin have been favored in baking for their role in dough texture and structure. However, as consumer awareness of health, nutrition, and sustainability has grown, the focus has shifted to incorporating a broader range of protein sources into baking.
With more than 20g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes
April 22, 2024
Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup.
"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."