New performance energy drink is formulated for energy and focus support with plant-based energy & zero artificial sweeteners
May 26, 2021
The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.
New Premier Protein shake contains 20g of protein, 8g of whole grain oats and 7g of fiber
May 19, 2021
Premier Protein expanded its innovative line of ready-to-drink Protein Shakes with Oats with the launch of Chocolate Hazelnut for stepping up breakfast games. The new flavor, which launched online last month, is starting to hit store shelves over the next few months.
Brand continues to bring unique Asian flavors to hard seltzer category
May 18, 2021
The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.
The new beverage is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends
May 10, 2021
PepsiCo launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four flavors and just 10 to 20 calories per 12oz can.
Stefan Kozak, former Red Bull North America CEO, added to team in order to further drive company's growth and sustainable operations
April 30, 2021
Guayakí, a maker of yerba mate beverages, announced that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris Mann, who will move to its board of directors. Kozak is the former CEO of Red Bull North America. Under his leadership, it grew to become the second-largest non-alcoholic beverage brand in the United States.
buzzbox cocktails are fresh and natural with no chemicals or preservatives
April 30, 2021
buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.
New zero-proof craft cocktail line combines botanicals, herbs and citrus for a fresh option
April 28, 2021
DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.
This month’s collection includes apple cider vinegar gummies, pre-workout supplements and functional chocolate
April 26, 2021
Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.