Articles Tagged with ''ready to drink (RTD) beverages''

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

Each can combines real fruit flavors, prebiotics and 6g of fiber with minimal sugar. The four-SKU lineup begins national distribution by early April.

Culture Pop has teamed with artist Noah Kahan to release a limited-edition Sparkling Black Cherry soda supporting The Busyhead Project. The collaboration blends clean-label, functional soda with cause-driven branding, highlighting how partnerships can connect product launches with purpose.

Banagua is gaining attention as a fast-rising player in the better-for-you beverage space with a single-ingredient banana water. The brand’s minimalist formulation and proprietary extraction process highlight growing interest in simple, naturally functional hydration alternatives.

Waterloo Sparkling Water is expanding its lineup with two new flavors and the return of Lemon Italian Ice following strong consumer demand. The additions reinforce the brand’s focus on bold, authentic flavor with zero calories, sugar or sweeteners.

Royal Cup Coffee and Tea expanded its ready-to-drink cold brew portfolio with four new varieties, including Black Cold Brew and three latte options. The launch responds to continued growth in cold brew consumption and broadens the line to offer both coffee-forward and indulgent flavor profiles.

De La Calle kicked off the new year with the launch of Strawberry Citrus, a new fermented soda blending strawberries and citrus for a crisp, refreshing profile. The debut coincides with the brand’s new Frutas campaign, reinforcing its focus on fruit-forward flavor and modern interpretations of Mexican soda culture.

Suntory Global Spirits has appointed Davin Nugent as president of global ready-to-drink, underscoring the company’s focus on accelerating innovation in the fast-growing RTD category. Nugent brings more than 25 years of beverage industry experience spanning brand building, innovation and global expansion.

Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.

Peaceminusone, the fashion and culture brand founded by K-pop artist G-Dragon, has launched its highball RTD in the mainland US. The wine-based cocktails reflect how celebrity-driven lifestyle brands and lighter, design-forward formats are reshaping the RTD alcohol space.