Articles Tagged with ''ready to drink (RTD) beverages''

Prepared Foods Chief Editor Bob Garrison talks with Imbibe Marketing Director Ana Rodriguez about new tastes and trends in ready-to-drink coffee and tea beverages.

Michelob ULTRA Zero Lime delivers a 0.0% ABV beer with 39 calories and real lime flavor for consumers seeking lighter options. The new SKU builds on strong momentum for the ULTRA family and rolls out nationwide in early 2026.

Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.

Developed with Fire Brands, AIRHEADS Soda translates the brand’s playful candy DNA into a ready-to-drink format. The launch highlights how confectionery brands are leveraging licensing to tap new consumption occasions and retail channels.

Anheuser-Busch plans to acquire 85% of BeatBox in a deal valued at up to $490 million, with an option for full ownership after five years. The bold, fruit-forward RTD brand will expand A-B’s Beyond Beer lineup pending regulatory approval and an expected 2026 closing.

Brown-Forman is introducing New Mix, Mexico’s original premixed tequila RTD, to US shelves with Paloma and Cantarito varieties made with El Jimador Blanco Tequila. The 5% ABV cocktails roll out this fall in select states in convenient 4-packs at $10.99.

Coffee innovation continues to heat up as brands blend protein, mushrooms and better-for-you ingredients into the cold and ready-to-drink space. From Bulletproof’s High Protein Iced Coffee to Daily Harvest’s cleaner PSL, functionality meets flavor in every sip.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Founded by tech entrepreneur Anastasia Sartan, The Cycle brings women’s health into the functional beverage space with a science-backed, bioactive approach. The drink blends Omega-7 with herbs and adaptogens to reduce inflammation, balance hormones and support mood and energy.

The reimagined ‘80s soda brand adds a better-for-you Shirley Temple, featuring pre-, pro-, and postbiotics for digestive health. With only 35 calories and 4g of sugar, Slice blends nostalgia with wellness in every can.