Articles Tagged with ''ready to drink (RTD) beverages''

Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.

Grupo Jumex is expanding into the energy segment with Jumex Energy, a lightly carbonated line made from real fruit nectar and fortified with 150mg of caffeine, B vitamins and a taurine–guarana–ginseng blend. The launch targets consumers seeking functional beverages with familiar flavor bases.

Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.

Jarritos is bringing its top-selling Mandarin flavor to market in a zero-calorie format after consumers in blind taste tests couldn’t tell it apart from the original. The rollout spans major national and Hispanic retailers, with additional expansion ahead.

Ready will debut its latest protein snacks and beverages at the 2025 NACS Show in Chicago, including new Iced Oatmeal Cookie Bars, Maple Sea Salt Puffs and Mixed Berry Clear Protein Water. The brand continues to drive category growth with high-protein, clean-label innovations for active consumers.

Shaklee introduces Sparkling Protein, a first-of-its-kind beverage clinically shown to support lean muscle, satiety, and recovery. With 40g of protein, zero sugar, and natural GLP-1 activation, it redefines functional wellness.

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

Nurri has expanded its ultra-filtered milk shake line at Costco with a new strawberry flavor, joining chocolate and vanilla less than a year after the brand first hit shelves. The 12-pack offers 30g of protein, just 1g of sugar and convenient aluminum packaging at a member price of $19.99.

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost. 

CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.