Revamped grocery store environments and new food shopping formats prove that Millennials are having a profound impact on the food shopping landscape.

They are, in essence, the personification of the very culinary diversity that has come to define the Foodie movement.

To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.

The 2015 data reveals that Millennial parents are driving the tidal shift in consumer demand for responsibly raised products and are largely influenced by traditional family values and peer/community feedback when making household food decisions.

Three-fifths (62 percent) of general-population consumers say they consume meals without beef, pork, chicken or turkey at least once a week.

As a leading provider of market research reports and solutions, MarketResearch.com is pleased to highlight the newest report by Natural Marketing Institute (NMI), finding that organic foods account for almost 5% of all U.S. food sales.

Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What’s Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel. Per the report, 42 percent of Millennials (age 18-36) agree store brand food products are more innovative than name brand products.

Fresh-brewed iced coffee is the most popular cold coffee choice, but a growing share of all iced/cold coffee drinkers are drinking Ready To Drink canned or bottled cold coffee.

DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.