Articles Tagged with ''millennial generation''

A Lift in Craft Spirits

Craft spirits account for one in seven global spirit launches, according to Mintel research

June 6, 2016

While craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity - craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just one in 20 (5%) in 2011.

Millennials Maintain Healthy Grocery Budget

Study also finds that more than one-third of millennials call their grocery shopping style ‘thrifty’

May 25, 2016

Retale, a location-based mobile advertising platform for retailers and brands, announced the results of its first annual “Retale Millennial Grocery Report” – a commissioned study examining grocery shopping preferences among millennial (18-34 years old) consumers. 1,000 millennials across the U.S. were polled for the study between May 2-6, 2016.

The Evolution of Eating

A mix of generational, life stage, and aging influences will inform the future of eating in the US

May 13, 2016

Age, ethnicity, life stage, and values also influence current and future eating behaviors, based on a recently released NPD study that leverages 30 years of actual consumption data to quantitatively determine what is myth and reality about eating patterns among the generations.

Top Five Food Trends Fueled by Millennials

Demanding what you want and when you want it are hallmarks of Millennials, the 69 million US adults currently age 18-34

April 27, 2016

This pronounced proclivity for bold and confident individualism extends noticeably to Millennials’ food choices, according to market research publisher Packaged Facts in the brand-new report Millennial Menus: Culinary Trend Tracking Series.

Three Mega Trends Impacting Kids Food Industry

Millennial parents, multicultural children, and childhood obesity are influencing how industry players manufacture and market foods for kids

April 14, 2016

In fact, more than a quarter of parents (26%) learn about a new product as a request from their child, according to market research publisher Packaged Facts in the brand-new report, Kids Food and Beverage Market in the U.S., 8th Edition.

The Snacking Generation: Millennials vs Boomers

Boomers total approximately 90.4 billion ready-to-eat snack eatings a year, 20% more than millennials

March 28, 2016

Boomers eat ready-to-eat snack food 20% more often than millennials do, according to NPD’s daily tracking of U.S. consumers snacking habits.

Food Companies Compete for Larger Share of Smaller Pie

US consumers are using fewer dishes and ingredients in meal prep; eating occasions are flat

March 11, 2016

This unprecedented shift in consumer attitudes and behaviors have food manufacturers struggling to find growth in a changing marketplace where legacy brands are ceding share to smaller, new entrants and the store perimeter is outperforming center of the store.

A Millennial Mindset

How the unpredictable demographic is shaking up the food industry

Laurie Klein

February 18, 2016

It seems that every major food company is trying to understand this unique audience and many are blaming them for the seismic shifts that are taking place in the food industry.

Hershey Relaunches TAKE5 Brand

Special panel made exclusively of diverse millennial-aged students helped spark the big idea behind the new TAKE5 brand

February 8, 2016

The TAKE5 brand has developed a cult-like following that's driven the bar's 10% growth over the last three years without marketing support.

Millennial Parents Among Most Optimistic, Influential U.S. Consumers

Millennial dads are more likely than other 18- to 34-year-old men to agree that they are better off financially than they were 12 months ago

December 14, 2015

For the past decade highly confident consumers have been much more likely to be found among 18- to 34-year-olds, no matter what the overall economic climate and despite the fact that Millennials have experienced more economic turmoil and financial hardship than their Gen-X predecessors.

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