Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages
October 23, 2015
Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry.
Millennials, men and parents are among the most responsive to social media marketing strategies
October 21, 2015
Social media marketing strategies are an undeniable force in today's world, and retail food industry must make social platforms a part of their marketing strategy.
Millennial consumers lead conversation around organic and real food
September 21, 2015
As consumers continue to lean toward healthier meal and snacking options, Meijer announced an expansion of its assortment of real food products through the launch of the True Goodness™ by Meijer brand.
Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
September 9, 2015
IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye.
IRI Research suggests marketers must move beyond generalizations of Millennials
July 29, 2015
To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.
West Coast Millennials motivated by perception of health and cost, report label confusion and lack of accessibility
June 12, 2015
The 2015 data reveals that Millennial parents are driving the tidal shift in consumer demand for responsibly raised products and are largely influenced by traditional family values and peer/community feedback when making household food decisions.