When historians look back at 2012 for the soup category, they may come to the conclusion that this was the year soup makers “turned the page” on Baby Boomers and went into a full embrace of Millennial consumers.

Research by Mintel on the craft beer market in the U.S. shows that sales of craft beer nearly doubled between 2007 and 2012.

The younger demographic faces a world far different from that of its parents and prior generations. This group is embracing new philosophies and expectations for its foods and beverages, be it in schools, in restaurants or in the grocery aisles.

Millenials will enter a food industry marketplace “enormously transformed,” according to the study, “Trouble in Aisle 5,” from global investment bank Jefferies and global advisory firm AlixPartners. The survey of 2,000 consumers in May finds changing demographics will transform how and where consumers find their foods, as well as the foods themselves.

New research indicates that the Millennial generation has a positive outlook on the future and are expected to increase spending on foodservice in the next year.

Research finds that the Millennial demographic group is driving adult beverage industry trends.

The entire traditional food-industry value chain is likely to undergo enormous transformation over the next few years due to changing consumer demographics.

Millennials visit restaurants more frequently than any other generation.

Retailers who want to market to Millennials should look to the dynamics of household structure for effective ways that influence path to purchase for their products.