Articles Tagged with ''millennial generation''

Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry.

Social media marketing strategies are an undeniable force in today's world, and retail food industry must make social platforms a part of their marketing strategy.

On average, household heads will be older, less likely to be non-Hispanic white and more likely to be women.

As consumers continue to lean toward healthier meal and snacking options, Meijer announced an expansion of its assortment of real food products through the launch of the True Goodness™ by Meijer brand.

They are, in essence, the personification of the very culinary diversity that has come to define the Foodie movement.

To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.