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As an industry we’ve read lots of published research on consumer attitudes and purchase behavior during the COVID-19 crisis. Those who manage existing food and beverage brands have been in the thick of it, dealing with huge swings in demand, closures, new operating procedures, and the like.

Kentucky Fried Chicken ("KFC") China, operated by Yum China Holdings, Inc., became one of the first national Western QSR (quick service restaurant) brands to introduce a plant-based meat product to China. For a limited test period between April 28-30, KFC Plant-Based Chicken Nuggets will debut at three participating stores in three Tier 1 cities across China.

Base Food, a Tokyo-based food tech company that creates nutritionally complete pantry staples, launched a new product called Base Bread. In some ways, this direct-to-consumer product is launched at a perfect time - given the grocery store shortages due to the COVID-19 outbreak, and consumers’ need for flexible, healthy WFH meal options.

As the COVID-19 crisis continues to unfold around the world, food and beverage manufacturers have maintained sound economic footing due to acute consumer demand for a broad range of food and beverage products.

Laird Superfood announced closing a $10 million financing round, funded entirely by Danone Manifesto Ventures (DMV) to support its growth initiatives.

Wixon announced two new hires for its industrial ingredients division—Rob Kerfin for a newly created position of business development manager and Lori Paslaski, for a sales position focusing on Midwestern states. Both positions will report to Terry Yakes, the division’s director of sales.

The company will increase its capability to perform turnkey direct to consumer fulfillment with investments in new hardware and an ERP system to help support growth.