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Owl's Brew

2015 Spirit of Innovation Competition
July 30, 2015
Owl's Brew is the first tea "crafted for cocktails."
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ITO EN Launches LIMITED EDITION TEAS' TEA SHINCHA

New tea comes from a partnership with Whole Foods
July 29, 2015
Much like the arrival of France's Beaujolais Nouveau wine and craft brewers young summer ales, the first-picked Shincha tea leaves are celebrated for its fresh balance of subtle sweetness and smooth umami character. With only limited amounts available each year, Shincha is highly sought after by tea enthusiasts.
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Garden of Flavor Introduces Tomato Tonic

New beverage is certified organic, cold-pressed and contains living probiotics
July 28, 2015
Meeting demand for healthy, vegetable based beverages with delicious taste, Garden of Flavor (www.Gardenofflavor.com) introduces a revolutionary organic, cold-pressed Tomato Tonic with living probiotic cultures, offering the flavor of fresh tomatoes blended with garlic, jalapeno, and a kick of cilantro.
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Old Orchard Brands Launches Frozen Drink Mixers

Made with or without alcohol, blend-and-serve mixers are available in three varieties
July 22, 2015
Old Orchard Brands makes party planning easier than ever with the introduction of its new blend-and-serve line of frozen mixers, including Margarita, Pina Colada and Strawberry Daiquiri. All three varieties are sold in 12-ounce plastic cans with a suggested retail price of $1.98 each.
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Keurig Green Mountain Launches Organic, Fair Trade Coffees

Green Mountain Coffee® Organic K-Cup® pods are available on Keurig.com, and will soon expand to retail
July 17, 2015
Keurig Green Mountain, Inc. announced the launch of Green Mountain Coffee® Organic – a new line of premium coffees that are both organic and Fair Trade Certified™. This launch marks the first collection of a double certified line of Green Mountain Coffee® ever available for the Keurig® hot brewing system. With this new Organic line, Green Mountain Coffee® has also unveiled a new look, including new branding and a refreshed logo and packaging.
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AQUA Carpatica Introduces Nitrate-Free Naturally Sparkling Mineral Water

Aqua Carpatica's naturally sparkling mineral water is sourced from the Paltinis aquifer
July 15, 2015

AQUA Carpatica announced the U.S. launch of its naturally sparkling mineral and still spring varieties. With its U.S. market introduction at Sprouts Farmers Market Stores, AQUA Carpatica will continue to elevate the conversation about nitrates in drinking water, raising awareness and discussion regarding stricter content labeling in the U.S. and nitrate consumption by pregnant women and infants.


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Energized Energy Food, Beverage Market

Growing energy drink and food markets attract mainstream sales, specialty competition
Lu Ann Williams
Lu Ann Williams
July 13, 2015

Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.


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