In Spain, Fossil's Vaporized Liquid Salt is a spray bottle of low-sodium salt; the manufacturer claims using the product can help reduce sodium consumption by around 90%. Another approach came from PepsiCo in Brazil, where the company launched Cheetos Cream Cheese Flavored Wavy Corn Snack with 25% less sodium.
Indulge Hawaii Plantation Iced Tea takes a regional approach to iced tea, claiming "the South has sweet tea, but in Hawaii, Plantation Iced Tea is no ka oi."
With children now regularly eating out at restaurants, watching TV cooking shows with their parents and being exposed to new foods while traveling, the days of basic fare have gone.
Activity in functional digestive food and drink has grown across all regions, with Europe and Asia Pacific accounting for the bulk of activity and a notable 62% increase in Latin American product launches from 2008-2009.
In the past year, kombucha drinks have emerged in the retail beverage scene in carbonated soft drink, energy drink and ready-to-drink iced tea formats.
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