Sustainability has become a mainstream cause in America only recently, as a result of heightened media attention and increased consumer awareness of issues, including global warming, pollution and food safety.
There has been recent innovation in the use of herbs and spices in beverages, and the launch of Prometheus Springs Lychee Wasabi Elixir builds on this trend, through the inclusion of capsaicin, a compound that gives chili peppers their intense spice.
The functional beverages category is a continuing success story, and the credible health benefits of protein are placed to become part of that success.
The growing heterogeneous nature in regards to the types of beverages that consumers turn to the world over requires changes in new product portfolios.
The new normal of cutting back and the growing popularity of the staycation has increasingly drawn consumers towards products that provide a moment of escape from daily life.VIB’s (Vacation in a Bottle) Happy Relaxation Drink is a mango-lime flavored, carbonated beverage formulated to promote relaxation through amino acids and B vitamins.
Arizona’s Lemon Flavored Iced Tea has been adapted as a children’s drink. This marks the first ready-to-drink iced tea to market to children in the U.S. and serves as a natural line extension for the brand.
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