Beverages

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The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go. 

RETHINK Brands first aimed to disrupt the bottled water category with its 2016 introduction of RETHINK Water, focused on eliminating the 40 billion plastic bottles that end up in landfills and oceans each year. Last year, realizing there was an underserved market for parents who wanted to give their children a sugar-free drink option, the brand created an entirely new category with the introduction of RETHINK Kids Water. 

Outselling the market leader by nearly three times per point of distribution, Bundaberg has set its sights on accelerated US sales through the increased distribution made possible by the partnership.

The 2018 beverage trends report takes a look at influential macro-trends and how they're impacting beverage categories.

Corbion has developed three levels of scientific tools to assist food scientists develop the right beverage formulations—and save time while doing so.

Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.

Rountree, a senior from Westport, CT, impressed the judges with her recipe for Cold Brew Coffee & Ancho Chile Braised Short Ribs.

The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR, and further validates the company's commitment to its water portfolio.

Made from GLG’s proprietary high Reb M Dream SweetenerTM Stevia Leaf, this next generation stevia product line facilitates sugar replacement with better-tasting, low-calorie natural sweetening systems and solutions that provide a sugar-like sensory experience.

The brand continues its legacy with this launch of organic almondmilk with cashew, which has seven ingredients or fewer, such as vanilla extract and responsibly sourced coconut sugar. These new nutmilks avoid excessive use of stabilizers and thickeners, allowing the taste of the real ingredients to shine.