Breakfast, Cereals & Bars

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Over the years, bars increasingly focused on health, meal replacement, weight management, and energy. But indulgent branding and product formulations are on the rise again. This turn toward the more extravagant can pave a lucrative path for innovative bar makers.

Kellogg’s RXBAR® A.M. meets the need for a wholesome, on-the-go morning snack with real, simple ingredients like soft-rolled oats, creamy nut butters, and a touch of honey for sweetness.

Intended to excite Stranger Things® superfans and waffle lovers alike, consumers can find a Hawkins Homestyle flavor now in a limited-edition Stranger Things-inspired carton at Walmart in the freezer aisle nationwide for a limited time only.

Inspired by Pandora with mini blueberry- flavored moon spheres, a pop of blue color, and a fruity aroma that stands out against the sweet crunch of Frosted Flakes.

Jimmy Dean Egg Bites deliver 17g of protein per serving, 270 calories per serving, and are available in two varieties: Meat Lovers and Sausage & Three Cheese. 

The two new varieties include Haunted Frosted Chocolatey Fudge Pop-Tarts Bites and Frosted Gingerbread Pop-Tarts.

ONE CRUNCH protein bars are packed with 12g of protein and 1g of sugar and include three indulgent flavors: Peanut Butter Chocolate Chip, Cinnamon French Toast, and Marshmallow Treat. 

The new line-up offers a convenient way to enjoy Kellogg's Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with the same taste anywhere, anytime — no milk required. 

Hop on your broomsticks and grab your spoons because this fall, fans can celebrate the Sanderson Sisters at breakfast with Kellogg’s® Disney Hocus Pocus 2 cereal.

FIELD + FARMER Fresh Snack Bars contain whole foods, not processed additives, powders, or chemicals. The whole foods in FIELD + FARMER Fresh Snack Bars mean beneficial vitamins, minerals, and fiber.