Breakfast, Cereals & Bars

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Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.

The Ponova™ oil in the Kona Bar, crafted by food and agriculture innovation company Terviva, might be a game-changer in the world of plant-based oils and regenerative farming. 

Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts balance the warm cinnamon aroma and sweet apple flavor of the classic cereal to reinforce the apple-cinnamon experience that some consumers have known for generations.

The collaboration between the entertainment moguls and Post Consumer Brands is backed by their shared passion for feeding families and strengthening diverse communities. The new collection drops summer 2023.

This cereal provides an excellent source of vitamin E to help protect nervous systems, and incudes curated vitamins and minerals like Zinc, Folic Acid and B vitamins to support natural melatonin production.

The shelf-stable and portable cereal bars offer a convenient solution for any meal occasion, and are easy to distribute in any feeding model.

Sweet, salty and crunchy, RXBAR Granola is made with distinctive, simple ingredients and 10g protein per serving. Plus, it delivers light, crispy clusters for texture sensory.

No matter the food mood, consumers can get a bowlful of something tasty that meets morning nutrition concerns with three newest additions to the Special K family: Kellogg's® Special K® Oat Crunch Honey, Kellogg's® Special K® High Protein and Kellogg's® Special K® Zero.

Whether consumers are looking for something sweet and chocolatey to kick-off their morning, or a jumbo-sized, fruity afternoon cereal snack, these two new treats will satisfy any crunchy craving or sweet tooth.