Breakfast, Cereals & Bars

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Over Easy launched into the breakfast category with a line of simple, nutritious, and better-for-you breakfast bars in four morning-inspired flavors: Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha.

New Kellogg’s Special K® Keto-Friendly Snack Bars are available in two flavors, Chocolate Almond Fudge and Peanut Butter Fudge. With 1g of sugar and 2g net carbs, the bars are a snack choice throughout the day.

The cereal features two varieties: berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces, and the back of each box opens like a book, featuring dual-language (English and Spanish) short stories with Elmo.

Featuring the same recognizable ingredients and balanced nutrition as the brand's signature RX A.M. Oats Cups, the new RX A.M. Oats Packets boast easy-to-store packaging and a new flavor just in time for the coldest days of winter: Cinnamon Spice.

Kashi, a pioneer in natural foods, launched Kashi GO Keto-Friendly Cereal — the brand's first keto-friendly offering. Made with 12g of plant-based protein and one gram of sugar, consumers can enjoy the delicious grain-free cereals without guilt.

Nellson Nutraceutical LLC, the full-service nutritional bar and powder provider in North America, announced the appointment of Jean Filion to chief executive officer. He succeeds Jamie Better, effective today.

Breakfast and creme pie fans alike can now experience an iconic treat at their breakfast table — just in time for the original Little Debbie snack cake's 60th anniversary.

Labor-saving, convenient, and on-trend—demand for value-added egg products is growing as formulators and restaurant chains find more than a handful of reasons to fit the various forms of prepared eggs into the manufacturing or food preparation cycle.

Nature’s One®, introduced Baby’s Only® Quinoa & Oat Cereal to its family of organic nutrition products. A wholesome, nutritious infant cereal option, Quinoa & Oat Cereal is made using only two organic ingredients: ancient grain quinoa and whole grain oats - both grains are naturally gluten free.

Kellogg tapped two family-favorite brands to create two all-new nutritious flavors, Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry. Both feature the same leading ingredient: whole grains.