Breakfast, Cereals & Bars
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PB&J Strawberry Pop-Tarts®

New flavor is made with peanut butter and strawberry jelly-flavored filling inside a pastry crust topped with frosting and sprinkles
February 26, 2015
One of America's toastiest breakfast pastries is upping the ante on taste with the introduction of Frosted PB&J Strawberry Pop-Tarts®.
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Special K Chewy Snack Bars, Brownies

New products extend Special K brand in healthier, reduced-calorie segment
February 20, 2015
Kellogg's® introduced two 100-calorie or less snacks: Special K® Chewy Snack Bars and Special K® Brownies.
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Pacific Foods Slow-Cooked Oatmeal

Organic steel-cut oatmeal is ready in two minutes
February 20, 2015
Pacific Foods broke into the breakfast category with a line of organic ready-to-eat steel-cut oatmeal that goes from box to bowl in minutes.
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Post Shredded Wheat Crunch Cereal

New whole grain option for cereal consumers combines 100 percent natural whole grain wheat with crunchy granola clusters
February 19, 2015
New whole grain option for cereal consumers combines 100 percent natural whole grain wheat with crunchy granola clusters
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Five New Weight Watchers Cereals

The cereals were brought to market with the help of MOM Brands®, a family-owned cereal company
February 18, 2015
Health-focused consumers now have a new breakfast choice in the cereal aisle.
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New Healthy Foods Brand at 7-Eleven

7-Eleven stores will offer exclusive items to help customers pursue “get-healthy” resolutions
February 17, 2015
Just in time for consumers’ health-related New Year’s resolutions, 7-Eleven, Inc., Dallas, introduced two premium, better-for-you snack bars under a new private-label banner, 7-Select GO!Smart.
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Better-For-You Dessert Options

New Fiber One™ products encourage consumers to maintain weight management
February 16, 2015
Fiber One™ is making weight management resolutions a little easier to keep this year by introducing their latest dessert craving solutions.
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General Mills: Open Innovation Works

General Mills is one of the first companies to develop foods for single-serve brewing machines
February 16, 2015
A good idea is often powerful in and of itself, but backing it up with genuine consumer enthusiasm can make it a reality.
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Cherry Marketing Institute: Healthy Snacks

Nutritionist Joy Bauer says tart cherries are a favorite ingredient in healthy snacks
February 15, 2015
With snack consumption on the rise and sour flavors trending up, tart cherries are a stand-out superfruit in the snack aisle. Snack makers are clamoring to create healthier options and have discovered tart cherries can help deliver on both taste and nutrition.
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