The ready-to-eat breakfast cereal category's hopes of innovating a way out of its sales slump largely were dashed in 2017. New product launches were plentiful, but none are likely to register as blockbusters.
Naked extends beyond juices and smoothies for the first time
March 9, 2018
Packed with premium ingredients, including real fruits and vegetables, Naked Fruit, Nut & Veggie Bars offer the convenient nutrition and taste Naked is known for in three flavors: Blue Machine, Green Machine and Red Machine. Naked Fruit, Nut & Veggie Bars contain no preservatives, are Non-GMO Project verified, and are excellent sources of vitamins A, C, E and Iron.
Kraft Heinz reignites breakfast with new offering that provides convenient, hot egg scramble in under two minutes
February 27, 2018
Just Crack an Egg offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience, freshness and great taste, Just Crack an Egg is a breakfast option for Americans with on-the-go lifestyles.
Breakfast has become an important mealpart for the foodservice and retail consumer packaged goods sectors. Moreover, there's an opportunity for manufacturers to continue to expand the daypart by experimenting and introducing new tastes.
New research suggests that 1 in 4 consumers prepare and consume breakfast in less than 5 minutes per day
February 8, 2018
DSM, the global health, nutrition and materials company, today published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one.
The new line of protein-packed, on-the-go oatmeal features simple ingredients and a unique package
January 17, 2018
The GFB Power Breakfast arrived in five varieties; including Coconut Cashew, Fruits, Nuts, and Seeds, PB+J, Apple Cinnamon, and Maple Raisin. Each 2.0-ounce package contains one serving and has a suggested retail price of $2.49.
Check out the October 2019 issue of Prepared Foods, featuring our cover story on new gums, fibers and starches that are adding function and on-trend appeal, the growing popularity of portable, on-the-go eating, and much more.