Just Crack an Egg offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience, freshness and great taste, Just Crack an Egg is a breakfast option for Americans with on-the-go lifestyles.  

Breakfast has become an important mealpart for the foodservice and retail consumer packaged goods sectors. Moreover, there's an opportunity for manufacturers to continue to expand the daypart by experimenting and introducing new tastes.

DSM, the global health, nutrition and materials company, today published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one. 

Consumers selected from four varieties including blueberry, caramel, lemon and maple.

TahiniBAR is a grab-and-go sesame seed snack that contains 100 calories.

Six new cereals provide diverse choice for families seeking convenience and nutrition to start the day

The GFB Power Breakfast arrived in five varieties; including Coconut Cashew, Fruits, Nuts, and Seeds, PB+J, Apple Cinnamon, and Maple Raisin. Each 2.0-ounce package contains one serving and has a suggested retail price of $2.49.

A portable take on the iconic dessert, ONE Red Velvet Cake bars provide sweets enthusiasts a new way to enjoy a smooth slice of Red Velvet cake without the guilt.

The bars combine crispy black beans (think crispy rice treats) with either crunchy kale, corn, carrot or pea.

Frosted Strawberry Milkshake has a creamy, strawberry-flavored filling that tastes similar to the real frozen treat.