Breakfast, Cereals & Bars

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Crafted with quality ingredients like 100% real chocolate and wholesome nuts, seeds, and fruit, each bar is packed with 7g of protein and is a good source of fiber. 

With 18g of protein, just six recognizable ingredients, and a creamy, satisfying texture, the new RXBAR is made to support strength.

Purely Elizabeth Protein Oatmeal features 10g of plant-based protein per serving, a creamy yet hearty texture, and a lineup of flavors inspired by nostalgic baked goods.

From stuffed biscuits to crispy hashbrown bites and even high-protein French toast, these comfort classics with a convenient twist are packed with bold ingredients and crave-worthy comfort.

Nutri-Grain's signature bars now feature 10g of whole grains, 10 vitamins and minerals — all wrapped in a bright, energetic design built for the busy pace of everyday life.

New Thomas' High Protein Bagels are available in two classic flavors — Plain and Everything —and provide a boost to consumers actively looking to increase their protein intake.

The new Caffeinated Collection features two flavors, Vanilla Almond and Caramel Chocolate Chip, developed in partnership with pro women's basketball MVP Breanna Stewart and tennis pro Frances Tiafoe. 

For the first time, the iconic marshmallow treat will feature multiple toppings – including a salty snack – to create a multi-textural experience complete with a satisfying crunch. 

Despite inflationary concerns, Innova Market Insights tracking data show cereal and snack bar innovation grew in 2024 with new product launches up by just more than 1%.

This new offering from the certified B-Corp is a blend of crispy flakes and a crunch, all made possible by a single, super-grain called sorghum.